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Scope of Work — Starter

Website & Marketing Services — $295/month

1. Parties & Project Info

Prepared byMarketology (The Marketology Team)
Prepared for[CLIENT BUSINESS NAME]
Client contact[NAME, EMAIL, PHONE]
Date[DATE]
PlanStarter — $295/month
Effective start date[DATE]
BillingMonth-to-month, cancel anytime

2. Project Overview & Objectives

Enter the client's business type, service area, and 2–3 primary goals for this engagement.

Overview

[CLIENT BUSINESS NAME] is a [TYPE OF LOCAL BUSINESS] serving [CITY / AREA].

Primary Goals

  • [PRIMARY GOAL]
  • [SECONDARY GOAL]
  • [SECONDARY GOAL]

3. What's Included — Starter Plan

  • Custom-designed, mobile-responsive professional website
  • Automated lead generation (lead capture forms with automated follow-up)
  • Website hosting — fully managed
  • Social media plug-ins (site-side integration with their social accounts)
  • Local SEO optimization
  • Google Business Profile management
  • 1 hour of website changes per month

4. Deliverables

4.1 Website Build

  • Custom-designed, mobile-responsive website built on the GoHighLevel platform
  • Up to 10 pages (e.g., Home, About, Services, Contact, and others as needed)
  • Built-in lead capture form(s) with automated follow-up
  • Click-to-call and basic contact functionality
  • Basic on-page setup (page titles, meta descriptions, mobile optimization)

4.2 Social Media Plug-ins

  • Social media icons linked to the client's profiles
  • Optional feed embed (Instagram or Facebook) on selected pages
  • Share buttons on relevant pages
  • Open Graph tags so shared links display properly

4.3 Local SEO

  • Google Maps optimization
  • Local keyword targeting
  • Citation building across major directories
  • Competitor analysis
  • Monthly ranking report

4.4 Google Business Profile Management

  • Optimized profile setup (description, service categories)
  • Photo management
  • 4 weekly posts per month
  • Q&A monitoring
  • Insights tracking

5. Platform & Technical Details

  • Website platform: GoHighLevel (hosted within Marketology's account)
  • Hosting: Included and managed by Marketology
  • Domain: Marketology registers the domain in the client's name. The client owns the domain.

6. What's NOT Included

Anything not listed above is not part of this plan unless separately agreed in writing. Specifically:

  • Written content / copywriting beyond light editing (client provides copy)
  • Logo design or brand identity creation
  • Professional photography or paid stock imagery
  • E-commerce / online store setup
  • Custom coding or third-party software development
  • Paid advertising management (Google/Meta ad spend or management)
  • Email marketing campaigns beyond automated lead follow-up
  • AI chatbots, AI voice agents, and missed-call text-back (available on the Dominate plan)
  • Changes beyond the 1 monthly included hour (billed at $100/hour)

7. Changes & Revisions

  • The Starter plan includes 1 hour of website changes per month.
  • Included hours cover edits like text updates, image swaps, and minor layout adjustments.
  • Unused hours do not roll over to the next month.
  • Work beyond the included hour is quoted and approved in advance, then billed at $100/hour.
  • Initial build revisions: 3 rounds of revisions are included during the initial design phase before launch. Additional rounds are billed at $100/hour.

8. Client Responsibilities

To keep the project on schedule, the client agrees to provide:

  • All website text/content
  • Logo files, brand colors, and existing brand assets
  • Photos or approval to use stock imagery
  • Login access to any existing accounts needed
  • Access to existing Google Business Profile (or approval to create one)
  • Links to their existing social media profiles
  • Feedback and approvals within 2 business days of each request

Timelines below assume the client meets these within the stated windows. Delays in client-provided materials extend the timeline accordingly.

9. Timeline & Milestones

PhaseDescriptionTarget
DiscoveryKickoff, gather content, assets, and access
Design & BuildSite built in GHL, lead capture configured
ReviewClient reviews; up to 3 revision rounds
LaunchSite goes live

Dates are estimates and depend on the client delivering content, assets, and approvals on time (Section 8).

10. Ownership & Cancellation

  • Domain: Registered in the client's name — the client owns it.
  • Content: The client owns the text and images they provided.
  • Website: Built and hosted within Marketology's GoHighLevel account as part of the ongoing subscription.
  • On cancellation: The website, hosting, and any associated services will be shut down and taken offline. The website itself does not transfer to another host or platform.

11. Pricing & Payment Terms

  • Plan: Starter — $295/month
  • Setup fee: None — the first month's payment covers onboarding
  • Term: Month-to-month. Cancel anytime, no notice required.
  • Additional work: Billed separately per Sections 6, 7, and 12 at $100/hour.
Billing day of month[DAY]
Payment method[PAYMENT METHOD]

12. Change Request Process

Any work outside this scope follows this process:

  1. Client submits the request in writing.
  2. Marketology provides an estimate (hours and cost) before starting.
  3. Work begins only after written approval.
  4. Approved work is billed at $100/hour or as quoted.

13. Acceptance & Sign-Off

By signing below, both parties agree to the scope, terms, and responsibilities described in this document.

MarketologyClient
Name[YOUR NAME][CLIENT NAME]
Signature________
Date________

Marketology — Giving local businesses an unfair advantage.